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What’s Essential in Your Martech Stack?

Marketing technology accounts for 26% of total marketing spend. And yet, so often, solutions stick around without being regularly re-evaluated to ensure they’re still performing in line with current marketing priorities.

Check out Yext’s latest whitepaper, 5 Requirements of a Modern Martech Stack, to discover:

• How to determine the utility of solutions in your martech stack, from the perspective of driving efficiency and ROI
• Questions to ask yourself when defining your marketing goals
• How to make sure your martech stack is ready to take on today’s realities

COMING UP:
Customer Experience amid the Pandemic

Live: July 16 at 2PM ET

The coronavirus has made cross-channel marketing more challenging, as in-person experiences have been put on hold and customers have had to adapt to digital.

Join eMarketer principal analyst Nicole Perrin for the live analyst webinar, “Customer Experience amid a Challenging 2020.” She’ll discuss how to leverage new marketing approaches that are required by the pandemic, and how brands can serve their audiences with relevant messages.