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Everything You Need Before, During, and After BF/CM

These best practices will help you make your partnerships stronger than ever, even in a year that has been a rollercoaster. It’s the holiday season, and everyone still loves a good deal. So it’s time to get ready — and that means looking at what you need to do before, during, and after Black Friday/Cyber Monday arrives.

Get the best practices on:

• Before: The power of a customized BF/CM plan
• During: Monitoring, supporting, and responding to trends
• After: Reviewing, retargeting, and keeping the momentum going

WATCH NOW:
How Retailers Can Unlock Value with Data-Driven Decisions

As retail continues to shift towards digital and data explodes across multiple business functions in the time of COVID-19, retail marketers must make data actionable in order to stay competitive.

Join eMarketer as we speak with Carrie Tharp, vice president, retail and consumer at Google Cloud, in a One-on-One video interview. You will learn how retail marketers can unlock value in their P&L through data-driven decisions at the intersection of customer, product, and supply chain data.