Billboard Pro Exclusive: “Music on TV: What Works Now” (A Deep Dive)

Deep Dive - The dossier you need for of-the-moment topics, created and vetted by Billboard and others in the know.

MUSIC ON TV: WHAT WORKS NOW

Which shows have the most impact? How should you pitch the top music supervisors? Which soundtracks pop in a pandemic? Who are the music licensing execs you need to know? With touring paused, synch revenue is more important than ever. Here's how to lock more of it in.

Synch’s Power Players: Meet The Industry's Top Licensing Execs

With the pandemic changing TV production and pop culture, here's how music's top synch executives are adapting.

Synchs Of Distinction: The Most Popular Songs And The Most Influential Shows For Music Discovery

These are the most popular song synchs on TV this year, with The Umbrella Academy, Lucifer and Sex Education leading the way when it comes to music discovery.

How To Get Music Supervisors To Listen To Your Tunes: Top Supes Share What Works

Behind the word mountains, far from the countries Vokalia and Consonantia.

The Super Synch Club: Acts (Some You’ve Never Heard Of) Landing Hundreds Of Placements A Year

From TV shows to commercials to video games, these acts are landing hundreds of song placements a year.

Measuring Synch Success: 7 Case Studies

From streaming bumps to social media follows, here's how to measure the effectiveness of a song synch.

How Katy Perry And A$AP Ferg Are Landing Tunes On TV: Virtual Showcases, Real Wine

How virtual showcases are helping everyone from Katy Perry to A$AP Ferg land new songs on TV shows — and why it's "way more efficient" than in-person fetes.

Late Night And Morning Show Music Bookers Share New Strategies For Finding Talent And Making Performances Pop

How music bookers for morning shows and late-night TV are scouting talent during the pandemic — and making virtual performances pop.

These TV Composers Have Solved The ‘Rubik’s Cube’ Of Working Virtually And Without Full Orchestras

From conducting behind plexiglass to home orchestral recordings, how TV composers are making music in the pandemic.

Virtual Audiences And T-Shirt Guns: How TV’s Music Competition Shows Are Coping With The Coronavirus

The Masked Singer, American Idol and other shows shifted during COVID-19 to keep competitors and judges safe.

Hope you enjoy.

Hannah Karp

Editorial Director

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October 22, 2020