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Nov. 27, 2024

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Action Steps for Bing’s AI SEO Guidelines

Bing continues to develop AI-powered search solutions. It provides the index for OpenAI’s SearchGPT, launched last month. In July, it created its own version of Google’s AI Overviews called “Generative Search.”

Last week, Bing published optimization guidelines for AI-powered search engines. The post advised marketers to focus on query intent while recognizing that keywords inform intent.

Here’s how to do that for today’s search engines.

The entire audio of our discussion is embedded below. The transcript is condensed and edited for clarity.

Keywords Remain Fundamental

The main takeaway from Bing’s guidelines aligns with traditional search engine optimization: put a searcher first. Satisfy the person behind a query and worry less about keyword matching or prominence.

Nonetheless, much of the guidelines address keyword research that, again, signals intent, starting with identifying a core term for a target audience. My recommendations for keyword research tools will help.

Read article > 

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From the Archive: November 2023

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