| | | | | First Things First | | December 25, 2019 | By Kathryn Lundstrom |
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| Super Saturday Numbers Show the Strength of Offline Retail | |
While it might feel like literally everything has gone online these days, customers still do a good amount of their holiday shopping IRL, according to new data from Square. In fact, online only accounted for 9% of sales for retailers with both an online and offline presence. The data also showed an increased emphasis on Black Friday, and that it wasn't actually Super Saturday (Panic Saturday?) that was the biggest shopping day in December. Instead, it was Dec. 7. Maybe the panic started early this year. Read more: Black Friday sales were up 33% from an average Friday in November. | |
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| Infographic: Are the Holidays Bad for the Planet? | |
According to a new study by U.K. brand Beyond the Box, 62% of consumers believe the holiday season is bad for the planet. The statistic isn't really surprising, considering a growing public concern for the climate and an increasing response by brands looking to attach their names with a purpose-driven focus. Taking this into account, Adweek's Robert Klara laid out a few pointers for brands and regular folks alike to address consumer concerns related to climate change. Holiday decorators and partiers can swap out a fake tree for a real one—or just refrain from buying a new artificial one. Garland and ornaments, both often made of plastic, can also be swapped out for more sustainable alternatives. When it comes to lights, choose LEDs, which use a tenth of the electricity and last a whopping 50 times longer. Read more: Each holiday season, Americans use 38,000 miles of ribbon. Best of the Rest: | | | |
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| | Adweek Promos and Events | Gain Insight’s from the World’s Most Disruptive Brands | |
| | In an ever-shifting brand landscape innovation, agility and consumer insights can make or break a brand’s success. Gain insights from the world’s most disruptive and legendary brands who are succeeding in the competitive brand landscape at Adweek’s second-annual Challenger Brands Summit, a Brandweek event, Mar. 4-5 in NYC. Don’t wait, ticket prices increase on 12/17 – secure your spot today. | |
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| Candid Career Advice from 30 Trailblazing Women | |
| | Candid Career Advice from 30 Trailblazing Women Adweek talked with a lot of impressive people this year on its Inside the Brand podcasts. And as we look back on the year, we drew some of the most insightful, practical pieces of advice from conversations with 30 different women who are pushing the boundaries in the field. Jill Gregory, CMO of NASCAR "For women, especially—be curious and be confident. Sometimes in certain rooms, there may be feelings of hesitancy but push through that and step forward. Nothing is more important than having confidence in your abilities and acting as if you belong, because you do." Rachel Weiss, vp of strategic growth and open innovation, L’Oreal USA "Don’t put the ‘no’ on yourself. Don’t let the accepted norms dictate your creativity. I always pitch ideas and solutions if I believe they are growth opportunities for the company and I am not afraid to push again if initially rejected. I believe in constant iteration and refinement." Ronalee Zarate-Bayani, CMO of LA Rams Don’t be afraid to do what’s right, especially when the risks are high. While it may be risky in the short-term, in the long-run it may be the key to unlock material change and as long as you’re true to your values, you’ll be able to sleep at night." | | | |
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| | Featured Jobs | Discovery Communications New York, New York | PwC San Francisco, California | PullSpark Chamblee, Georgia | PlayPower Charlotte, North Carolina | PwC New York, New York | | |
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