Black Friday Predictions | Walmart To Sell Health Insurance | Taco Bell Rings Up Digital Gifting

Black Friday Heads Toward Shades Of Gray

No responsible executive would tell their shareholders that they’re skipping aggressive sales tactics on a day when most people are off work. For that reason, Black Friday will still be an important day on the retail calendar. But based on PYMNTS data, there’s a case to be made that the shopping holiday may be more of a hazy shade of gray this year.