Frustrations regarding the lack of diversity in the advertising industry aren’t new, though the topic has seen renewed attention after last summer’s civil rights protests. After these events, Montreal-based creative agency Six Cinquièm reported an uptick in business in which it grew its clientele by an estimated 30% YoY in 2020. "When talk of diversity, racism and protests became more popular, it put more eyes on us as Black creatives," said the agency's co-founder Miro LaFlaga. In normal times, the agency saw an average of one or two inquiries for work per week. Now, during Black History Month, the agency is averaging two to three inquiries per week. Read more below. Other things to know about | |
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Equality and Opportunity | | A Black-owned agency wants the industry to more consistently support investing in diversity in its creative teams. | |
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