Over the weekend, Aurora James of cult fashion favorite Brother Vellies took to Instagram, posting a very poignant prompt for her followers. She highlighted how harnessing our purchasing power is such a simple, important step towards addressing the lack of Black American representation. In her words, "We represent 15% of the population and we need to represent 15% of your shelf space." While her challenge is directed at major retailers, imagine what a difference could be made if we all took that pledge personally.

To get you started on your consumer adventure, click through for some of our favorite brands and businesses, from fashion and beauty to homewares and even a virtual bookshop! Shop with purpose.