Whatās going on here? Deere, the leading farm equipment manufacturer, reported a bumper crop of profit last Friday. What does this mean? Last yearās agricultural shortages saw farmers rake in record crop prices, and they took that golden opportunity to upgrade their equipment. And even now, with crop prices dropping and Deereās products getting Deer-er, demandās still looking fresh. The appetite for everything from new tractors to spare parts helped the firm smash through profit expectations last quarter ā marking a 36% increase from the same time the year before, and notching up Deereās best-ever second-quarter results. Plus, with the orders still pouring in, the firm upped its profit forecast for the remainder of the year ā and investors, betting on a bumper harvest, sent Deereās stock skyward. Why should I care? Zooming in: The plow and the stars. Deereās precision agriculture segment ā which uses sensors and data analytics to boost crop yields ā emerged as the real star last quarter. Thing is, many farms are tucked away in remote areas, where good olā network connectivity is as rare as a henās tooth. And thatās a problem when your offerings include high-tech autonomous machines. Now, though, the firmās turning to the heavens for a solution, betting on satellite communications to plug the gap where signalās sparse. Deereās already trialing the tech, and if it goes well, analysts think itāll boost the firmās overall appeal ā while opening some new software-service revenue streams. The bigger picture: Hanging on for Deere life. Deereās an economic bellwether, meaning that its performance offers a glimpse into the financial health of the US in general. And these results bode pretty well for the worldās biggest economy: after all, the firmās juicy profit hardly suggests that the countryās flirting with disaster. And while an easy escape from high inflation might seem far-fetched ā history says that a recessionās the usual antidote ā a growing number of experts do think that a softer landing could materialize. |