Halfway through the year, Bleacher Report’s revenue is up 49% year over year as the publisher makes investments in original programming, commerce and events.
June 10, 2019

Welcome to today's Digiday Daily. Here are some of our top stories, from the Bleacher Report growing by 50% in revenue this year to The New York Times adding global issues to its news podcast.

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Top Stories
Publishing in the Platform Era
Halfway through the year, Bleacher Report’s revenue is up 49% year over year as the publisher makes investments in original programming, commerce and events.
Audio Anywhere
“This is driving that habit, ritual and routine with the audience,” said Theo Balcomb, executive producer of “The Daily” and News.
Sponsored by Cheq
Cheq, in partnership with Digiday, aimed to investigate the after-effect of implementing brand safety tools during campaigns. After surveying over 300 Digiday audience members, made up of brands, agencies and publishers, the investigation found that brand safety tools are crippling reach and content for both the demand and supply side.
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DIGIDAY+ MEMBER EXCLUSIVE
Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals.
Sponsored by Akamai
On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites.
Marketing on Platforms
As digital out-of-home opportunities have grown so has the potential for programmatic buying. Media agencies are hearing more interest from clients as DSPs and SSPs opportunities grow.
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Sponsored by GeoEdge
The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card.
Mobile
After years of approaching pushes with caution, many publishers appear to have realized that they can go nuts with them, with many now taking those strategies past their audience’s phones. The metrics around push notifications still aren’t as clean as publishers would like, and publishers still have trouble mapping out the right balance between engagement, traffic and marketing.
Subscriptions
“This is not an extension of the U.S., this is about how to empower our writers for a U.K. audience,” said Akhil Nambiar, chief of staff at The Athletic.
Subscriptions
"It's a lot easier understood than done. It takes a long time to build the technology, technique, the expertise and build a relationship with readers to get them into a subscriber relationship."
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