The series is part of the WarnerMedia-owned sports publishers’ recent shift to produce more mid- and long-form programming for platforms like YouTube.
| Bleacher Report’s soccer property B/R Football will debut an interactive show on its YouTube channel on Nov. 12. The series is part of the WarnerMedia-owned sports publisher's recent shift to produce more mid- and long-form programming for platforms like YouTube rather than shorter fare made for social platforms like Instagram, said Travis Rettke, gm of B/R Football. Read more below. Bleacher Report's B/R Football will debut its new YouTube show "Your Call," which will have viewers play the role of an up-and-coming soccer star, making choices like which soccer team to join and what the size of their contract should be. Manly Bands is focusing its advertising efforts on video ads on Facebook and Instagram rather than display advertising to help drive brand awareness. With media buyers becoming more picky about how and where they buy their programmatic ads, publishers are seeing more of an opportunity to prove they are worth more than just the inventory they sell using demand-side optimization tactics. Learn more. Magazine group Immediate Media has been fleshing out ways advertisers can still identify audiences across its sites without relying on third-party cookies, which are increasingly being quashed by browsers and Europe’s tightening privacy laws. Other things to know about As the era of the second screen booms, how can advertisers ensure that they're reaching and interacting with their audience in the most effective way possible? Learn how to balance social ad pushes and linear campaigns at the Digiday Video Advertising Summit. According to new research into 100 major media businesses in the US and UK, paywalls will be their next major driver of growth for most publishers. But experts say lack of tech and data expertise can torpedo the transition to subscriptions. Sponsored by Zephr. | | |
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