After experiencing success with its "Game of Zones" animated series, Bleacher Report is turning to e-commerce and licensing to make more money off the show and other brands in its portfolio.

In response to marketers' concerns about declining reach in Facebook's news feed, the platform is claiming that an existing "see first" option in the feed settings will help.

"Not a whole lot of transparency": Facebook rattled the publishing world yet again by announcing it would ask users to rank news outlets' trustworthiness. Here's what to know about how it's ranking publishers in the news feed.

Schools across the U.S. are incorporating artificial intelligence to their interactive design curriculums, as brands and agencies look to AI to reach customers in increasingly personalized ways.

"I was tired of inheriting other people's business decisions." Linda Sawyer, former Deutsch CEO and chairman, shares why she left the advertising industry to start a cleaning supplies startup.

Retail stores must offer a compelling response to the value proposition of online shopping. At the Digiday Retail Summit, hear from The Hershey Company's senior director of insights performance and retail revolution on how the team evaluates risks and opportunities to improve and reinvent the shopping experience. Reserve your spot in Austin today.

 

Bleacher Report targets commerce, licensing as new business lines

Sahil Patel

Revenues were up 17 percent in 2017, according to Bleacher Report, which is aiming to diversify its revenue by venturing into commerce and content licensing.

Facebook to worried marketers: Get users to mark you as 'see first'

Seb Joseph

Facebook took organic reach away from brands with one hand and now promises to return it to them with another.

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How video header bidding is opening doors for Ranker

Sponsored Content AppNexus

Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead -- and stay ahead -- of their competitors. Sponsored by AppNexus.

Cheatsheet: Facebook's attempt to rank publishers in the news feed

Lucia Moses

“It's hard to react and get upset because the one thing about Facebook is, they're going to continue to make changes."

Ad schools are scrambling to add AI courses

Ilyse Liffreing

Schools are introducing new degree programs and courses on topics such as AI, design thinking and AR to prepare future user experience designers.

Survey: Solving the attribution puzzle

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In 2018, influencer marketing is about driving sales

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Careers Title
 
January 15, 2018
Director, Search
FSC Interactive
New Orleans, LA
 
January 11, 2018
Account Manager, Bleacher Report Football
Turner
London, UK
 
January 10, 2018
Social Media & Audience Development Manager
CoinDesk
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
January 24, 2018 | 7PM
Digiday Awards Europe Gala
London, UK
 
January 30, 2018 | 6:
30PM
Digiday Video Awards Gala
New York, NY
 
Early Deadline:
February 2, 2018
Digiday Content Marketing Awards
 
 

ALL EVENTS

 

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