The trailer for Captain Marvel, who emerges from relative obscurity to join the Marvel Cinematic Universe next spring, features a few interesting cameos--but none more unexpected than that of Blockbuster. The video rental chain has a lengthy, front-and-center product placement right at the beginning of the first official trailer for the superhero film, despite the...
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September 18, 2018
Brand Marketing Daily
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The Captain Marvel Trailer Has a Glorious, Lingering Product Placement for … Blockbuster?
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