The story was preceded by a video containing the same hashtag info of Kardashian saying that she has a "big announcement."
Swiping up actually takes us to a page that I won't link to here, but it is ludicrously light on details about what the coin does, except that it comes with "VIP benefits."
The last sentence on the page, of course, tells us all we need to know. This is an ERC-20 standard token built on the Ethereum network, no doubt by a coder who's really good at copy/paste productions.
In other words, it's even less related to Ethereum itself then Ethereum Classic. The name is no doubt intended to confuse newbies and dupe them into buying without much research.
The story in the text about them burning their admin tokens is quite meaningless, given the knowledge that the token was only born a month ago and is so far only listed on Uniswap.
So they created hundreds of trillions of tokens just to burn them to create a buzz?
Perhaps the final hashtag, consisting of the two letters AD, is the most important piece of information here. This is basically a paid-for promotion story.
Apparently, Kardashian makes more money from Instagram than she does from reality TV, reportedly charging $1 million per Instagram post, according to an industry source.
We can probably expect that the offer from EMAX may have been a bit higher than that, however.
Either that, or she is getting desperate for cash. At any rate, it doesn't seem as if this was at all money well-spent.
Kim Kardashian is no Elon Musk, and the price per EMAX token has actually fallen since the story was posted.
