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September 14, 2021
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Hey Everyone,

Most people don't usually think about shoes as an investment, but some of them tend to run high on the secondary market.

I only know this because my wife has been following Nike's Air Jordan shoes, since she likes the style and brand.

One guy in line at The Grove in Los Angeles offered to pay me $40 a pair immediately after purchase, since they only allow one per customer at the Nike store, and we walked in with a family of five.

We of course didn't take that deal, since we were there for footwear and not to flip Breds.

Even though today's news may have taken a bite out of Nike's stock price, it's certainly a tailwind to sneaker hodlers.
This is yet another case of how COVID-19 has harmed business, but has created value for investors of alternative assets.
Far from the tree
 
However, the same is not true for technology. Time and again, we've seen old tech devices, classic as they may be, plummet in value.

Rather than collecting old Nokia 8210s, you can now find them on eBay for $19.99. Despite having some really great products, I can say that Nokia is one tech company that simply failed to keep up with the times.

For their part, Apple has been doing a fairly good job keeping their users engaged, consistently bringing new products to the shelf.

At their big event today, they launched a new Apple Watch, a new iPad and the iPhone 13, all which are slightly better versions of previous models.

Using Google Trends data, we can easily track public interest in these devices. As we can see, the only Apple product that seems to be gaining traction is the watch. The other two clearly peaked almost a decade ago.

Sure, Apple Inc. has a wide profit margin and a very loyal user base, so I don't think they're likely to follow Nokia into the museum any time soon, but in my humble opinion, they do have a limited window to bring meaningful innovation before that happens.

Their stock price has fallen more than 1.4% today at the time of this writing, and even though it's up 14% year to date, it's still underperforming the broader market.

Wishing you a wonderful rest of your day.

Best regards,







Mati Greenspan
Analysis, Advisory, Money Management