| Call Center Commerce Tracker⢠|
| TRENDING: Call Centers Take Off The Gloves And Put On The MasksTo Fight Payments Fraud Call centers are under attack by fraudsters. In the latest Call Center Commerce Tracker, PYMNTS examines the latest strategies for fighting back, including voice authentication and anti-spoofing techniques. Plus, Michael Kropidlowski of Aspect tells PYMNTS how masking tools are helping to mitigate one of the biggest risks of all: the call center agents themselves. |
| What Do Millennial Women Think About Money? Millennial women were born at a unique moment in history when it comes to women, money and financial independence. That, Visaâs Mary Ann Reilly told Karen Webster in a recent conversation, makes them more likely than any other generation to feel both empowered and anxious by the independence that money can buy. Itâs why Reilly said that Visa is starting a conversation about millennial females and money. Hereâs what theyâve learned so far. |
| Crowdsourcing Dataâs Double Edge The digital economy has an unquenchable appetite for actionable data about consumers, which has become more complicated as consumers become more attentive to online privacy concerns. Tutelaâs CEO Hunter Macdonald tells PYMNTS that crowdsourcing data from apps that consumers already use on their mobile phones is one way to track and monetize consumerâs mobile patterns. Will the regulators â and consumers â agree? |
| | Behind The Buy Podcast | | Braintree: Behind The Contextual Commerce Buy Giving consumers a way to buy a product or a service directly from a discovery platform is a new way for merchants to capture incremental sales and create new consumer relationships. Making the first impression a friction-free and lasting one for the consumer, Braintreeâs Azita Habibi told Karen Webster in a recent podcast, is about making sure merchants â and those discovery platforms â do three things right. |
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