Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets. Additional coverage: - As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who's really behind the posts.
- Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies.
- Publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well, according to this Digiday+ Research deep dive.
- Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business. More in this Digiday+ Media Briefing.
- GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment.
- Twitter's new brand safety deal with measurement company DoubleVerify aims to assuage advertiser concerns, but some say it'll take more than tech partners to win a bigger share of their wallets.
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| Top Stories |  | | Ivy Liu |
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| | | | | Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets. | | |
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howdy! | | | | | As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts. | | |
| | | | | With social media and video capturing the attention of so many consumers, marketers are increasing investments in both mediums to reach audiences where they are. | | |
| Advertisement |  | | |
howdy! | | | | | Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M’s “retirement” of its spokescandies. | | |
| | | | | Brands are finding social platforms such as TikTok to be one of the most effective tools for engaging digital audiences via premium video. | | |
howdy! | | | | | Digiday’s survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well. | | |
| Advertisement |  | | |
| | | | | With strong benchmarks, savvy marketers are effectively understanding, communicating and updating campaigns to maximize their social media strategies. | | |
howdy! | | | | | Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business. | | |
howdy! | | | | | GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment. | | |
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