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| Top Stories |  | | Ivy Liu |
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| | | | | Bluesky’s user base is growing, but marketers remain on the fence (for now). | | |
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howdy! | | | | | As marketers tout AI cost savings as a win, creative agencies worry about job replacement. | | |
| | | | | CTV advertising is more efficient than linear TV, and as of this year captures a bigger audience. Learn best practices for efficient targeting, privacy compliance and accessing premium inventory. | | |
howdy! | | | | | Programmatic ads have remained a significant source of revenue for publishers throughout 2024, but it’s possible that in 2025 they could pull back from their focus on programmatic. | | |
| | | | | From Digiday’s sister brand Modern Retail: As consumers navigate economic challenges, they’re looking for both value and a personal touch. With this in mind, brands and retailers are revisiting their loyalty initiatives with the understanding that discounts alone aren’t enough. | | |
howdy! | | | | | The decision includes withdrawing from the LGBTQ+ advocacy group Human Rights Campaign’s Corporate Equality Index and ending prioritizing suppliers based on race or gender criteria. | | |
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| | | | | While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities. | | |
howdy! | | | | | In honor of the Thanksgiving holiday, here are some things the media industry can be thankful for. | | |
howdy! | | | | | In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own. | | |
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