Reaching small and medium-sized businesses is often difficult to scale, with the lack of quality data leading to too much guesswork. With new tools, however, brands can better connect with millions of small businesses across the U.S. Intuit SMB MediaLabs uses first-party insights from an audience of 36 million — unlike traditional methods that rely on outdated sample data. From banner ads on industry sites to major sports events, Intuit’s B2SMB ad network activates seamless campaigns that maximize media dollars and eliminate guesswork to open new doors for B2SMB marketing.
CTV advertising is more efficient than linear TV, and as of this year captures a bigger audience. Learn best practices for efficient targeting, privacy compliance and accessing premium inventory.
Programmatic ads have remained a significant source of revenue for publishers throughout 2024, but it’s possible that in 2025 they could pull back from their focus on programmatic.
From Digiday’s sister brand Modern Retail: As consumers navigate economic challenges, they’re looking for both value and a personal touch. With this in mind, brands and retailers are revisiting their loyalty initiatives with the understanding that discounts alone aren’t enough.
The decision includes withdrawing from the LGBTQ+ advocacy group Human Rights Campaign’s Corporate Equality Index and ending prioritizing suppliers based on race or gender criteria.
While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities.
In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own.
