Autoline Daily 2023: Top Industry News for Feb. 9

PHEVs Dirtier Than We Knew; Tesla Outsells Ford, Honda & Chevy in CA; Chinese MG Tops UK Sales

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Super Bowl Ads Can Kick Off Customer Interest in EVs

Advertising must go beyond just the promise of electric vehicles and the technology itself. It’s time the industry provides more education in the broader EV experience – in driving, owning, maintaining, and especially, the sales process.

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Mahle Upgrades Wind Tunnel to Cope With BEV Challenges

From TU Automotive
Mahle has extended it climatic wind tunnel testing capabilities to cover the particular challenges facing BEVs.

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Toyota’s Basra on Subscriptions and Not Charging for Heated Seats

For Wards Intelligence Subscribers
Toyota’s connected-tech guru predicts automakers won’t make billions on subscriptions, at least not initially.

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