DAILY SCOOP

Boeing CEO blames bad Air Force One deal in earnings miss, Zuckerberg sticks with metaverse despite profits drop and US adults increasingly worry over finances

Also: A former journalist is collecting merch from the graveyards of failed companies and Jason Derulo stars in Amazon Prime’s incredibly successful first TikTok.

STORYTELLING

Here’s what communicators can learn from pickin’ the brains of bluegrass

With the right players, a solid stage and a lot of practice, comms can hone the art of acoustic messaging.

SOCIAL MEDIA

How to get started in the metaverse on the cheap

Tips for when you’re curious, but don’t have a budget. Yet.

FUTURE OF COMMS

VIDEO: College students share wishlists for comms careers

Three UMass-Amherst students sat down with Ragan CEO Diane Schwartz to discuss what they hope their careers in the PR industry will look like.

CONTENT MARKETING

What the death of notifications could mean for PR pros

Many people are turning to “notification detoxes” to reduce interruptions in their lives. Could new technology like Google’s Little Signals provide an alternative?

DAILY SCOOP

Disney reassures investors amid FL tax feud, Meta exec rebuffs claims social media damages trust and parents’ mental health plummets during the pandemic

Also: Twitter identifies North Pole moon video as fake and the HBO Twitter account subtweets Elon Musk with ‘Succession’ meme.

PR INDUSTRY

What clients want from PR firms in the post-pandemic era

Big Valley Marketing’s Katie Huang Shin offers insights on how client expectations are changing in the current business landscape.

EMPLOYEE ENGAGEMENT

Engaging employees is more critical than ever. Here’s how to do it right.

Learn how to use employee-generated content (EGC) to fuel employee retention, engagement, and recruitment.

PR INDUSTRY

The PR potential of the metaverse

Follow these six rules to create a virtual presence that is worth the investment.

CORPORATE SOCIAL RESPONSIBILITY

This perception gap threatens your sustainability message, report says

CEOs are much more bullish on hitting climate targets than their senior management teams.

SOCIAL MEDIA

How PR pros could be affected by Elon Musk’s Twitter purchase

Here’s how the shift could affect your day-to-day work and your long-term strategies.

DAILY SCOOP

Lack of transparency mars Musk’s Twitter takeover, top marketing KPIs and Meta launches storefront to sell VR tech

Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos.

PR VOICES

For attracting top talent, purpose must come first

Here’s how future PR pros are thinking about pursuing careers of meaningful fulfilment.

A DAY IN THE LIFE

Socialyte’s Sarah Boyd offers insight into today's social media work

The president of the celebrity influencer and talent agency offers a unique look at the work of connecting brands with big names online.