Boeing's transparency on plane grounding; Reading financial statements; '4 Tendencies' offer comms insights; and more

DAILY SCOOP

Boeing touts transparency with move to ground aircraft, U.S. adults support voluntary digital vaccine passports, and Clubhouse invites scrutiny with data leak response

Also: Amazon responds to warehouse union vote, journalists call out Insider’s methods for measuring story performance, study finds Facebook ads may still violate labor laws, and more.

THE BUSINESS MIND

3 major types of financial statements comms pros should know

Quarterly reports are a treasure trove of information for communicators and PR pros. Here’s how to find the data you need when analyzing the numbers.

MEDIA RELATIONS

Which personality tendency makes the best communicator?

The New York Times best-selling author Gretchen Rubin explains the core personality characteristics that make us who we are, and how awareness of our tendencies can help us create the life we want.

SPONSORED CONTENT

Share your news with a targeted B2B audience

Gain visibility for your company news by sharing your press release with known industry influencers.

SOCIAL MEDIA

How to use TikTok in your content strategy and prove ROI

The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.

LEADERSHIP COMMUNICATIONS

How women leaders are set to soar in a post-pandemic world

Top communicators from Methodist Le Bonheur Health, Con Edison, CBRE and Bristol-Meyers Squibb share how they are thinking about leadership and gender in the months ahead.

DAILY SCOOP

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more.

SOCIAL MEDIA

9 ways PR pros can use social media to connect with journalists

Build relationships with thoughtful interaction on media pros’ social media channels--but make sure your enthusiasm doesn’t cross the line.

RESEARCH SNAPSHOT

Report: Twitter seen as most valuable social media network for journalists

However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket.

WRITING & EDITING

41 alternatives to the word 'cool'

If the word 'cool' is wearing out its welcome in your personal lexicon, try these synonyms.

STORYTELLING

Conquer the “statistic scaries” and optimize data-driven storytelling

While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset.

COVID-19

How Trinity Health’s ‘It Starts Here’ campaign is boosting vaccine awareness in underserved communities

Julie Spencer Washington shares how the health care giant is dispelling misinformation and changing minds through uplifting, targeted messaging.

PR INDUSTRY

How to establish trust with clients and build lasting relationships

A PR pro shares insights on the tactics that bolster these crucial connections for agency-side pros, and how to develop long-term affinity for one another.

THE WORKPLACE

6 wordings that are red flags to potential candidates in new hire postings

Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.

STORYTELLING

Lessons on life, writing and storytelling from the creator of ‘Bluey'

Joe Brumm, the creative force behind the beloved animated sensation, shares guidance on finding the concise core of a story.