Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’  and more.

TODAY’S HEADLINES – 08.07.2020  
 
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DAILY SCOOP

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’  and more.


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MEDIA RELATIONS

Securing national TV coverage for brands that aren’t household names

COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.


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EXECUTIVE COMMUNICATION

4 keys to deliver a TEDx-worthy presentation

COVID-19 has derailed many events and in-person meetings, but these principles of oration, persuasion and connection apply to all formats.



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A DAY IN THE LIFE

Michael Monahan shares how Moxē has returned to the office

The CEO shares tips for going back to the workplace and tools that have been essential for helping his team through the COVID-19 crisis.


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RAGAN AWARDS

Showcase your captivating visuals and virtual events

Ragan’s Video, Visual & Virtual Awards will recognize the visual content that engaged audiences, as well as the most innovative virtual events. Don’t miss the Aug. 21 entry deadline.


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DAILY SCOOP

H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history

Also: Kraft serves macaroni and cheese for breakfast, Cheetos to add mac ‘n cheese offering, Twitter and Facebook remove Trump tweets for misinformation, and more.


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SOCIAL MEDIA

3 tactics for building brand authority on social media

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch?



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CONTENT MARKETING

4 reasons why your internal strategy should drive and dictate external efforts

If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication.


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EXECUTIVE COMMUNICATION

Why employee preparedness is essential for engagement

Morale suffers when workers feel left in the dark, neglected or ill-equipped to tackle what lies ahead. Here’s how to keep your team feeling confident and hopeful for the future.


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MEDIA RELATIONS

5 keys to successful media relations right now

Be a helper, keep your pitches snappy, and do your research before hitting send.



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DAILY SCOOP

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more.


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COVID-19

3 ways the WHO can fix its PR crisis

The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?


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A DAY IN THE LIFE

How Rokk Solutions’ Rodell Mollineau sees the future of PR

The co-founder and partner of Rokk Solutions in Washington, D.C. shares his view of the future of the industry and navigating the current crisis.


Diversity, Equity and Inclusion for Communicators Virtual Conference

Effect positive change in your organization. Get the insights you need to create a better workplace and a more powerful brand.

Sept. 17-18, 2020. Register now.

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