‘BookTok’: How Penguin Random House went viral on TikTok TikTok announces 'BookTok' feature enabling users to tag books
ClickZ Daily: September 23, 2022 |
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| Good morning! TikTok will now allow its users to to tag their favourite books in their TikToks, as the video platform leans into ‘BookTok’ in partnership with Penguin Random House. In the past few years, the #BookTok trend has recorded billions of views. Penguin Random House, one of the world’s largest book publishers, has seen huge success on TikTok, increasing book sales by up to seven times. Learn more about this winning PRH-TikTok partnership from Associate Director of Social Media Alyssa Castaneda and Associate Director of Digital and Social Media Marketing Felicity Vallence. |
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Case Study Benjamin Broomfield |
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Metaverse Benjamin Broomfield "Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that show how impactful the metaverse could be for our sales.” Read more |
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| AI Benjamin Broomfield "So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable. Some techniques can get you close, but you're not going to be able to completely close the loop. AI can help you get dramatically closer." Read more |
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| Management Kimberly Zhang Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change Read more |
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| Case Study Benjamin Broomfield Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched in 2019), has continued to help Honda connect with gamers and other younger audience members. Accordingly, the Hondaverse would not have seen the improvements in familiarity, favorability, and consideration without its Twitch channel. Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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