Learn how to reach and engage with your community more effectively to build the programs and services they need in our half-day course Marketing and Outreach Strategies to Engage Your Community on Dec. 4. After you attend this interactive online course and workshop, you’ll be able to:
Understand and apply the fundamentals of marketing and outreach best practices
Tell your library’s story in a compelling way to enhance your outreach
Implement methods for data collection and analysis to support marketing and outreach initiatives
Apply strategic communication techniques to help facilitate your marketing efforts
Understand the differences and overlaps between marketing, outreach, and engagement
Have strategies for how to center relationships and community collaboration
