Sustainers tend to give for five times as long as one-time donors. Plus, once you have these donors in the door, it can open doors for additional giving opportunities. It’s no wonder that fundraisers put so many resources into building these relationships.
One tool that cutting-edge organizations are employing to optimize their outreach is predictive analytics. Predictive analytics enables fundraisers to pinpoint exactly what makes a prospect most likely to become a sustaining donor, major donor, or planned giver.
Read "Nonprofit Fundraising Now, Next Year, and Next Decade" to learn how organizations like the National Audubon Society are seeing success with sustainer-first strategies.
