Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Stagwell’s augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events. | | |
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howdy! | | | | | In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers’ on-site content. | | |
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| | | | | Fans are willing to subscribe to multiple platforms to follow their favorite teams, making sports a critical tool for attracting and retaining viewers. | | |
howdy! | | | | | The last few years have seen the rise of a new type of creator-owned esports organization, with branding and sponsorships tied much more closely to the individual fandom of its founder. | | |
| | | | | To combat signal loss, brands are combining datasets and using data enrichment for additional insights. | | |
howdy! | | | | | Retail media’s lagging transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands buying into their RMN. | | |
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| | | | | From Digiday’s sister brand Modern Retail: Brands are leveraging data-driven advertising and embracing retail media networks to stay ahead in the competitive retail landscape. | | |
howdy! | | | | | The long-term potential for in-car gaming extends far beyond the relatively brief moments in which drivers are charging or filling their cars. As more vehicles become fully autonomous, drivers’ eyeballs no longer have to be focused on the road, turning them into a potential target for advertisers. | | |
howdy! | | | | | The non-exclusive partnership wraps up a host of smaller arrangements between InfoSum, which prides itself on its independent status in the world of clean-room providers, and several GroupM and WPP agencies. | | |
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