WardsAuto Dealer 5
WardsAuto Dealer 5
 

AUGUST 30, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Aug. 30. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Four Changes Can Improve Service Center Profits

Value-based programs enable Fixed Ops to generate more profits and foster repeat customers.

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Digital Retailing: The Key to Customer Satisfaction and Profitable Sales

Today, two out of three car shoppers want to complete more of the process online compared to their last purchase. Digital retailing platforms like Accelerate My Deal empower you to offer personalized paths to purchase that earn you more profit. Click Here

 

2.

2022 Jeep Wagoneer and Grand Wagoneer Luxe, Tech-Packed

Jeep’s new three-row fullsize Wagoneer and Grand Wagoneer leave few stones unturned, with the latter tricked out in finery and features that should appeal to discerning buyers. Arriving now at dealers this summer and fall, both Wagoneers should be a hit.

Full article

3.

Porsche Customers Gain Access to Entire U.S. Dealer Inventory

Porsche Finder lists options of each vehicle and lets customers estimate trade-in values based on Kelly Blue Book data and compare financing options, Motor Authority reports.

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4.

Ford Bronco Roof Issue Recovering From COVID

Ford executive Hau Thai-Tang says the automaker is helping supplier Webasto get out of the jam created by the Bronco roof-quality issue, which is delaying shipments of what is promising to be a monster hit for the company.

Full article

5.

Jeep Retakes Lead in Most-Watched Auto Ad Ranking

The week of Aug. 16 saw Jeep’s “Wildly Civilized” ad leap from fifth to first place, backed by an estimated national spend of nearly $3 million – more than twice that of the next closest ad.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...