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Boots to revamp store experience to compete with new beauty rivals
The venerable retailer is revamping its beauty offering with new store formats, a wider range of brands and a shift to wellness.
Three trends shaping programmatic advertising in 2019
Nikki Gilliland looks at personalisation, connected TV and in-housing.
A day in the life of… UK Country Manager at a Data Marketing Platform
Fancy explaining adtech for a living? Graeme Finneberg of Mediarithmics lifts the veil on what it's like to work for a data marketing platform.
10 examples of great Airbnb marketing creative
A look at some of the best Airbnb design, UX and campaigns.
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Featured Reports
Learning from Digital Disruptors Best Practice Guide
Digital disruption has become a reality across a broad range of sectors and has led to fierce competition across the board. This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
 
2019 Digital Trends
In association with Adobe and based on a survey of nearly 13,000 professionals, Econsultancy's 2019 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
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Econsultancy
 
Reach vs. relevance. Brand safety vs. performance. Tech sophistication vs. streamlining. Marketers today find themselves pursuing priorities, and even KPIs, that are increasingly at odds with one another—that’s what the results of this illuminating new research from a survey of 522 marketing decision-makers reveals.
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Masterclass: Advanced CRM Strategies (3 days) 
London, March 19-21
Multichannel Marketing and the Customer Journey
London, March 26
Paid Search (PPC) 
London, March 27
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Econsultancy
 
One of the biggest buzzwords for marketers over the past several years is personalisation. While personalisation provides marketers and content experience owners the opportunity to drive their customer experience, personalisation is still very much a struggle and still very much misunderstood. When discussing this concept, people often use the terms “personalisation” and “customisation” interchangeably. Not clearly understanding the differences may explain why some businesses have difficulty implementing better experiences for their customers.
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