Interactive content is powerful — it’s eye-catching, engaging and, let’s be honest, looks infinitely cooler than some flat PDF. It’s also preferred by nearly everyone over traditional static content, including 91% of B2B buyers.

This guide cuts to the chase and walks you through the fundamentals of interactive content creation. Specifically, you’ll learn:

How interactive content positively impacts marketers’ bottom lines
The most effective ways to customize content
How to best analyze engagement
What to look for when selecting a successful interactive content platform