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| R3 list shows clients moving toward project-based work By Patrick Coffee "These are tough times for creative agencies unless they are digital." That's how Greg Paull, founder and principal at international consultancy R3, described the results of his firm's latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will... Read more » |
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| A summertime look at our favorite work from the year to date By Tim Nudd |
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| Promoted Content by GumGum | | Best practices of a digital marketing pioneer |
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| A cautionary tale from the year 2136 By Katie Richards |
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| However, Burger King spent the most on placement for new ads By Erik Oster |
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| Mobile and local video will drive ad revenue growth By A.J. Katz The local media marketplace is poised to deliver solidly consistent advertising growth over the next five years, reaching nearly $174 billion by 2021. This is according to BIA/Kelsey's mid-year update to its 2017 Local Advertising Forecast, which presents a national overview of total U.S. spending in local markets over a five-year period (2016-2021). According to... Read more » |
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