"These are tough times for creative agencies unless they are digital." That's how Greg Paull, founder and principal at international consultancy R3, described the results of his firm's latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will...
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Advertising & Agency Daily
July 13, 2017
Your overview of the agency world
R3 list shows clients moving toward project-based work
By Patrick Coffee
"These are tough times for creative agencies unless they are digital." That's how Greg Paull, founder and principal at international consultancy R3, described the results of his firm's latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will...
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Coop Home Goods gets the Chamber.Media treatment
By T.L. Stanley
Promoted Content by GumGum
Best practices of a digital marketing pioneer
A summertime look at our favorite work from the year to date
By Tim Nudd
Athletes set absurd obstacles for themselves in latest from W+K
By Tim Nudd
A cautionary tale from the year 2136
By Katie Richards
Picture a world where plastic bottles no longer exist. It's a world where everyone wants to preserve the environment and laughs at the silly wasting of plastic when water and other delicious beverages can be found through other means-like a SodaStream machine. A new campaign from the brand imagines a time when plastic bottles are...
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