This month, shoppers looking to stock up on Halloween candy can buy 160 mini chocolate bars for a mere $16 on ecommerce site Boxed. And starting this week, the confectionery marketers looking to target them with ads can virtually jostle for position like trick-or-treaters searching for the last Snickers in a plastic cauldron. That's because...
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Digital & Tech Daily
October 03, 2017
Today's top news for digital marketers
4-year-old retail platform debuts real-time bidding
By Christopher Heine
This month, shoppers looking to stock up on Halloween candy can buy 160 mini chocolate bars for a mere $16 on ecommerce site Boxed. And starting this week, the confectionery marketers looking to target them with ads can virtually jostle for position like trick-or-treaters searching for the last Snickers in a plastic cauldron. That's because...
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Target collaboration marks site’s biggest paid media partnership
By Lauren Johnson
Promoted Content by The Trade Desk
AI, transparency and measurement were the event's hot topics
By Lauren Johnson, Marty Swant
Meanwhile, Instagram will roar
By Lauren Johnson
And handing over 3,000 Russia-linked ads to Congress today
By Marty Swant
Facebook is planning to hire 1,000 more employees dedicated to reviewing and removing malicious or fake ads on the platform, a company spokesperson confirmed this morning. The news comes in light of Facebook's discovery that a Russia-linked organization bought more than 3,000 ads on the platform, which the social networks says it plans to hand...
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