Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Amidst changes to the DEI landscape, brands and marketers say it’s a complicated matter. | | |
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howdy! | | | | | President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far. | | |
| Advertisement |  | | |
| | | | | Protecting the data sourced from trusted consumer relationships is paramount to a media network offering, as is the prioritization of addressability, measurability and alignment to business outcomes. | | |
howdy! | | | | | After recent AI developments, ad tech execs ponder the prospect of Big Tech loosening their stranglehold on the industry. | | |
| | | | | Despite technological advancements, many brands still have critical gaps in their identity capabilities, but composability is transforming how they approach identity management. | | |
howdy! | | | | | PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media agency that specializes in middle-market brands. | | |
| Advertisement |  | | |
| | | | | Studies show that news readers place greater value on ads appearing on trusted news sites and do not associate negative feelings related to the content with adjacent advertising. | | |
howdy! | | | | | Influencers and creators are seeing more ways to expand beyond Super Bowl ad opportunities this year as more brands and content partners look to differentiate from the crowd. | | |
howdy! | | | | | Despite changes, brand safety concerns aren’t leading execs to pull back from platforms. | | |
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