BP, others divest from Russia, Speechwriting tips

DAILY SCOOP

BP divests from Russian-held interests, shoppers weigh returning to stores and Estée Lauder fires executive over racist Instagram post

Also: Alo Yoga gets “mindful in the metaverse” with Roblox partnership.

SPEECHWRITING

3 tips to crafting better speeches

A veteran government speechwriter shares a few inspiring tips to capture your exec’s voice—and to improve your own presentations.

MEASUREMENT

Why PR campaigns should focus on more than ‘awareness’

Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.

RESEARCH

What research reveals about optimal survey length, questions and strategy

The data offers prescient takeaways for communicators keen on gleaning better, more substantive feedback from employees and key stakeholders.

DAILY SCOOP

Applebee’s pulls ads from CNN after controversial placement, when consumers say they want to shop in person and Patreon suspends Ukrainian NGO

Also: Honda announces new docuseries about HBCU bands and dance teams.

CAREER LADDER

From the pros: job-seeking advice everyone should know

Tips on finding your people, polishing your materials, and stepping up at the interview.

THE FRIDAY REPORTER

WSJ’s Tarini Parti talks about covering the White House

The reporter for one of the nation’s premier business outlets shares about her work covering the president and vice president, and working with government comms teams.

WINNING CAMPAIGNS

Travelers Insurance births a new superhero to illustrate the dangers of distracted driving

‘Zaadii: The Legend of Z-Hawk’ was part of the company’s ‘Unfinished Stories’ series. It won in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

DAILY SCOOP

Facebook denies it mishandled climate misinformation, American investors rely on values and Twitter handles political content from Ukraine

Also: Granola bar company KIND asks people to stop buying its products and more.

PR INDUSTRY

What PR has to offer marketing strategy and tactics

We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.

CORPORATE SOCIAL RESPONSIBILITY

When it comes to purpose, investors look to take action

Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.

PR INDUSTRY

How companies can meaningfully address workplace mental health

Try these five strategies to build a more empathetic, supportive and resilient environment.

DAILY SCOOP

Coinbase tries to walk back CEO tweets, YouTube the top short-form video content platform and Meta launches Facebook Reels globally

Also: Leinenkugel sells out of goofy heated shorts in stunt to promote Summer Shandy.

DIVERSITY AND INCLUSION

Make sure your media pitch serves a diverse audience

Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.