Good morning, Marketer, it’s not just the technology but how you use it.

Today, the top issue is Amazon’s new email services for sellers. The question: Will more emails increase customer lifetime value or turn customers away?

Marketing is, in many cases, the art of hitting the sweet spot, and data points the way.

Also pointing the way are strategies and insights from the top marketing minds who will be gathering virtually at The MarTech Conference (registration is free), on September 28 and 29.

Chris Wood,
Editor

Amazon to allow merchants to email customers directly

The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience.

Teams: Getting started with the Agile Marketing Navigator

This week we look at the first of six agile marketing roles: the Team.

How Allied Beverage is transforming customer experience

The NJ-based liquor distributor is implementing a data, e-commerce and service overhaul.

Webinar: First-party data management that keeps your customers' data safe and your business booming.

Our experts show how central data governance will help your customer data strategy once the Google takes away cookies. Plus- the comprehensive CDP build-or-buy checklist and CDP must-haves for your budget.

Learn more

Apple adds BIMI to next operating system update

BIMI lets brands display their logos next to authenticated emails, protecting consumers from fraud.

Why we care about email marketing: A marketer’s guide

Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.

The Ultimate Guide to Calculating Marketing Campaign ROI

Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions.

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.

Cutting-edge martech is just a click away...

Grab your free MarTech pass now and join us online, September 28-29, to discover dozens of tools, technology, and solutions that can help you exceed customer expectations. Available live and on-demand!

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