December 2022
Hello Voornaam,
With 2023 just days away, you may be thinking about New Year’s resolutions. One of the most popular resolutions is to get more exercise. Maybe you’ve even made that resolution yourself.
 
We hope you make that resolution for 2023—but this time, with a focus on brain exercise!
 
We know some of you have been thinking about subscribing to BrainHQ, and now is the perfect time. We have extended our holiday special through January 1—which means you can save $30 on your subscription.*
Subscribe now!
And some of you already have a subscription to BrainHQ, but need some inspiration and information to really commit to it. For you, we have a new offer for 2023: a new 10-week class called “The Fundamentals of Brain Health.” This class meets once a week on Zoom for an hour, and your instructor will cover topics from memory to brain anatomy to nutrition. You’ll also have a chance to learn more about the BrainHQ exercises: why they are designed as they are, how they exercise your brain, and how to use them best. In 2023, the class will cost $99—but until January 1, it’s specially priced at $49. And with our one-time $30 discount on any purchase for the holidays, you can buy a class voucher for just $19. Redeem the voucher any time in 2023 for a class time that works for you. (We'll announce the first class times in the next few weeks!) 
Sign up now!
Using BrainHQ is an investment you won’t regret. Leading medical facilities and health insurance companies provide BrainHQ for a reason: it’s the only brain health program clinically proven to help people think faster, focus better, and remember more. It’s also been shown to improve mood and quality of life. We hope you use 2023 to improve your brain health—whether you want a cognitive edge, want to maintain abilities, or are recovering from a setback. We think you’ll be very glad you did.
Wishing you a very happy 2023!

Jeff Zimman
Co-founder
Posit Science

A Source of Distraction

How many times a day do you check your phone? Amazingly, 85 is one estimate of the average. New research shows that every time your phone dings (and even if it doesn’t), it doesn’t just interrupt your focus for a few seconds—it can take several minutes before you can get your concentration back. That distraction has real-life implications. Learn more
 

Maybe Later…

Are you a procrastinator? Someone who knows that you should do something now, but can’t quite make yourself, and decides it will be fine if you do it later? If so, you’re in good company with a lot of us. Procrastination is a common human trait. We all know that putting stuff off isn’t (usually) helpful—so why do we do it so often? Find out.

Shrewd Shrews

Shrews are small animals, fairly similar to moles. And they “eat” their own brains. When temperatures drop, shrew brains shrink by as much as 25%, making them less able to solve puzzles they can solve when their brains are at full size. Why would a smaller brain be an advantage for shrews, and why does it matter for humans? Find out.

Does COVID-19 Age the Brain?

Medical professionals are now well aware that COVID-19 can affect the brain and cognitive performance. A new study on the molecular signature of COVID shows just how serious this effect might be: as one of the researchers says, they found “striking similarities between the brains of patients with COVID-19 and aged individuals.” Learn more.

Just Waiting for New Information

For decades now, scientists have known that brain plasticity—the ability of the brain to remodel itself and incorporate new information—continues throughout life. A new finding might help explain part of how the brain remains plastic. It turns out that many neurons in the brain have “silent synapses.” (Synapses are what connect neurons to one another: they are what allows the brain to relay information.) These “silent” synapses are connections that have been hibernating, waiting for new information. The new research shows that about 30% of the synapses in the adult brain may be “silent” like this. This is an incredible new insight into the adult brain! Learn more.

Book of the Month

A Molecule Away from Madness: Tales of the Hijacked Brain
By Sara Manning Peskin
In this popular science book full of fascinating case studies, neurologist Sara Manning Peskin  focuses on an important culprit behind certain cognitive and mental health issues: molecular abnormalities. Identifying four categories of “molecular villains” that can cause everything from hallucinogenic episodes to dementia, Peskin adroitly moves between illustrative patient stories and scientific explanations to help the reader get their head around the potential causes and effects of molecules gone rogue. Learn more.
Click to learn more about BrainHQ!
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*Promotional $30 off discount will be applied at point of sale to the total sales price. Discount is one-time only and applies to the first purchase made between 12/2/22 and 01/01/23. If purchase price is less than $30, applying promotion will lower price to $0; any remaining dollar amount will not carry over to future payments nor be available as a refund. Not valid on prior purchases or charges. Cannot be combined with any other offer. Valid on brainhq.com purchases only; note that it is not available on the App Store or Google Play Store. Offer expires 01/01/23 at 11:59 p.m. Pacific time.
 
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