 As you may have heard, earlier this month we launched a special version of BrainHQ with Maria Shriver. Maria—an award-winning journalist and author—is also the founder of The Women’s Alzheimer’s Movement, and has dedicated herself to educating the public about women’s brain health. The new version has special women’s health context, encouragement from Maria, and more. |
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 Best regards, Jeff Zimman
Co-founder
Posit Science |
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| | | World Cup Hero Harry Kane Uses TB12 BrainHQ
One of England’s football (soccer) players, world-class striker Harry Kane, has been a star in the World Cup tournament. He’s also a big fan of American football player Tom Brady—and has followed Brady’s lead by using TB12 BrainHQ to give him an edge on the field! Learn more. |
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Flipping a Brain Switch on Bad Habits
What if you could “turn off” your vices, like overindulging on sweets or alcohol? Two new studies take the first step in just that. In the first study, researchers discovered how to override the brain’s normal response to different tastes, replacing “sweet” with “bitter,” for example. In the second, scientists identified a protein in the brain that binds to alcohol, enabling a person to build a higher tolerance. Learn more about what the future holds for this research on taste and alcohol. |
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Pain on the Brain
Pain is a subjective experience; there’s no real way to scientifically measure how much pain a person is in. But scientists are making some progress in locating and measuring pain in the brain. This is a particularly important field of study for the millions of people who experience chronic pain—where pain is no longer a symptom, but the disease itself. Learn all about how scientists are studying pain and what the future holds for the subject in this article from the New Yorker. |
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Blueberries or Brownies? The Brain and Dieting
When choosing what to eat, some people seem to have better will power than others. They are more likely to make decisions based on healthiness than momentary tastiness. A new study suggests that those people with greater control over what they eat also have more gray matter in certain parts of the brain. Learn what that means. |
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Add Leg Exercise for Brain Health
A fascinating new study from researchers in Italy shows that neurological health depends—in part—on using your leg muscles. In the study (conducted on mice), limiting leg activity decreased the number of neural stem cells by 70%. Find out why. |
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Book of the Month
Why We Sleep: Unlocking the Power of Sleep and Dreams (2017)
Matt Walker
People spend a lot of their life asleep, but why? Matt Walker, a neuroscientist and director of UC Berkeley’s Center for Human Sleep Science, explains what’s going on with sleep in his most recent book. He drives home just how important sleep is, and how few of us are getting enough good sleep. That affects not just cognitive health, but also everything from attractiveness to cancer risk. It’s an important read for anyone who sleeps—which is to say, everybody! Buy from Amazon. |
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