Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.

TODAY’S HEADLINES – 02.18.2021  
 
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DAILY SCOOP

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.


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CRISIS COMMUNICATIONS

How Goodwill combats misinformation

The nonprofit’s PR leader offers a masterclass in tackling fake news and malicious rumors.


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WINNING CAMPAIGNS

Acceleron and HLK connect farmers with resources to fight the stigma of mental illness

Recognizing mental health crisis in the heartland, HLK and Acceleron launched a campaign to link hurting farmers with resources, winning Best Brand Activism honors in PR Daily’s 2020 CSR Awards.



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PR INDUSTRY

Remembering the diverse pioneers of PR: Joseph Varney Baker

The early PR industry, like all areas of American life, benefitted greatly from the contributions of Black visionaries. Here’s the story of the man behind the first Black-owned PR firm.


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PR DAILY AWARDS

Announcing PR Daily's 2020 Content Marketing Awards winners

Congratulations to this year's impressive storytellers! Learn more about their winning work.


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DAILY SCOOP

ERCOT and Texas officials respond to blackout, Spotify announces ‘Work from Anywhere’ policy, and Nestlé announces Vegan KitKat

Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.


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SOCIAL MEDIA

How ‘granfluencers’ are shaking up social media representation and influencer marketing

Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.



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RAGAN TRAINING TAKEAWAYS

Sample KPIs to Show DEI Impact

Ragan Training experts deliver real-world tactics that help you succeed. Here are several to help you measure DEI efforts, shared by Petco’s Leslie Ridgley in a recent session titled “DEI Beyond Words.”


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THE CONSULTANT IS IN

What communicators can learn from the White House press secretary

Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.


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RAGAN AWARDS

Tell us about your influential CSR, DE&I or ESG work

Enter Ragan’s CSR & Diversity Awards by Friday, March 5, to showcase your important work.


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DAILY SCOOP

Chris Harrison steps back from ‘The Bachelor’, Indianapolis Museum of Art issues apology for job listing, and IHOP cancels Pancake Day promo

Also: AP Stylebook shares rules for Mardi Gras and Zoom-related coverage, the top 10 most ‘liked’ brands on Instagram, Three UK offers virtual workshops, and more.



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LEADING NOW

Getting down to business with Amy Binder

RF|Binder founder encourages curiosity and a purpose-driven approach to comms.


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SPEECHWRITING

5 powerful ways to beat empty rhetoric in speeches

The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.


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CRISIS COMMUNICATIONS

5 crisis comms essentials

Follow this framework to calmly, confidently shepherd your colleagues through choppy skies.


Speechwriters & Public Affairs Virtual Conference

Inform, influence and inspire in the new normal

Join us online on March 4 for Ragan's Speechwriters & Public Affairs Conference.

Uplift your audience in the wake of unparalleled uncertainty, political upheaval and social justice issues.


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