Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But what’s the cost in terms of quality creative? An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.

Register now to hear from guest speaker Bruno Gralpois, cofounder and principal at Agency Mania Solutions. He will take a hard look at what it takes to provide strong guidance and empower agency teams to do their very best—while still realizing cost savings.