| | Case studies: businesses that have innovated in response to coronavirus
With ‘business as usual’ completely out the window, many companies have scaled back services, or simply closed their doors, relying on government-provided stimulus money to keep their businesses afloat until the pandemic is over. Others have folded altogether.
A number of innovative businesses, however, are finding creative ways to cater to the new types of demand created by the pandemic: for virtual entertainment, goods delivered to your door, fitness from home, office culture in a remote working environment, and more. |
Today at 11am: Ashley Friedlein reviews digital trends in light of COVID-19 [free webinar]
What now for marketing and digital?
The coronavirus pandemic has disrupted many businesses, and put marketing plans on hold, but has it changed the direction of travel in marketing and digital?
Join Ashley Friedlein, founder of Econsultancy, today at 11am BST as he revisits his 2020-2030 marketing and digital trends in light of COVID-19. Friedlein will also be taking questions from viewers in a Q&A session. |
How is coronavirus impacting the retail industry?
Ecommerce orders have continued to rise in April - but a new study suggests that half of UK retailers could be wiped out if coronavirus continues. We take an updated look at COVID-19's impact on the retail industry and how businesses are responding. |
Monday at 11am: How to do consumer research in a crisis [free webinar]
The behaviour of consumers has changed in many ways during the lockdown. Expectations and experience of many products and services has changed. Is this customer research of value currently? And how can we hope to glean long-term insights with no noise in the foreground?
Join Marketing Week editor Russell Parsons, Marketing Week columnist and branding expert Helen Edwards, Pranay Jeyachandran, deputy managing director at Incite Marketing Planning and founder of The Nursery Research and Planning Lucy Banister as they discuss the relevant methodologies, tools and techniques to use in the current climate, and how to generate the insight that will prove useful in the future. |
How Nike is striking the right tone with its response to COVID-19
Many brands initially responded to the coronavirus outbreak by encouraging the message of social distancing. Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing campaigns.
Here's how Nike is striking a balance between brand purpose and inspiration in its response. |
Virtual instructor-led training in digital marketing: Econsultancy releases spring programme
Econsultancy has released a raft of dates for virtual instructor-led training (VILT) in digital marketing throughout April, May and June.
Courses are led by expert practitioners and cover topics such as influencer marketing, customer experience, data and analytics, psychology for digital marketing, and a digital marketing masterclass. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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