Ok, Boomer! Move over. Time to make room for another aging segment to obsess about their health. Given their sheer numbers and buying power you would think that Generation-X would be overexposed in media. Just the opposite, says Amelia Thorn, VP of Marketing at supplements brand Ancient Nutrition. Her marketing research showed that their brand's target market is woefully underrepresented in commercial images. And so the company's first major brand awareness campaign around the "Superfoods So You Can" tagline lets X-er customers tell their own stories. by Steve SmithRead the whole story >
Jed Berger, CMO of Foot Locker, doesn't really hate marketing. As he tells Brand Insider this week, it is just that he likes a ... by Steve SmithRead the whole story >
SPONSOR CONTENT FROM SEARCH AND PERFORMANCE INSIDER SUMMIT
At the annual December edition of MediaPost's Search and Performance Summit on December 8th-11th, marketers and agencies will discuss how they're solving the key challenges facing data driven performance media: lack of visibility of who and where they're targeting, driving consumers to their website instead of competing marketplaces, and more. Click for more
Because of the fires threatening Lake Tahoe this week, we have postponed our Retail Insider Summit. But as our planned agenda suggests, there is ... by Steve SmithRead the whole story >
As we ease back into hybrod and live events this season I recall fondly one of my favorite virtual sessions from this past year ... by Steve SmithRead the whole story >
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