For a while now, it seems all we talked about was digital, digital, digital in retail. And while no one is downplaying the importance of e-commerce - online sales average about 15% of total US retail sales according to the US Census Bureau - there has been a resurgence of the in-store experience. Shoppers don't want to be tied behind a digital screen. They want to get out and see, touch, and feel the product before pulling out their credit card; they want the confidence that they're making the right decision. And above all, people just want to be entertained. by Erin Everhart Read the whole story >
At MediaPost's own recent Brand Insider Summit for CPGs the topic of celebrity partnership was high on the agenda. As brands struggle to differentiate ... by Steve Smith Read the whole story >
Connoisseurship has come even to donuts in recent years. Lush flavor combinations, customizations, sheer size - have all become product differentiators as a number ... by Steve Smith Read the whole story >
The TV and Video Insider Summit is an event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
As we ramp up for next week's Brand Insider Summit: CPG in Nashville, I turned to an old friend of MediaPost's to reflect on ... by Steve Smith Read the whole story >
Imagine getting your shot on Shark Tank, attracting multiple offers from these celeb investors, including the prospect of lucrative licensing deals...and then walking away. ... by Steve Smith Read the whole story >
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