During unprecedented lockdowns, having a friendly face from McCormick's own team make do with what was at hand in her own kitchen counted for a lot. No, really, a lot. by Steve Smith Read the whole story >
"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try." by Steve Smith Read the whole story >
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic. by Steve Smith Read the whole story >
With so many privacy laws and regulations to navigate - plus other changes in the ecosystem - marketers need to re-evaluate how they engage with their audience. Join OneTrust's Neil Tolbert, Privacy and Marketing Consultant, on Aug 12th at 1PM EST as he covers what to know about legislation like the GDPR and CCPA, where to add transparency to customer touchpoints, and how to build trust with your audience. Register here
The D2C Bed-in-a-Box category has gotten very cluttered, so Purple is trying to brand its way out of the pack by highlighting its innovations. by Steve Smith Read the whole story >
In just a few years, Gravity Blankets has not only created a new category, but has become the generic tag for it as well. by Steve Smith Read the whole story >
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