When brands truly embrace audio as a persistent content market strategy, there is an opportunity for making a mark. At this week's MediaPost Pharma and Health Insider Summit, Providence St. Joseph Health's Mary Renouf outlined the company's ambitious project for providing a full-blown health information audio station on Internet radio and podcasting. An initial "Future of Health" program blossomed into a full-blown network of shows featuring expertise not only from one of the nation's largest hospital networks, but with that company's own business partners. Yes, this is a case where a branded content program in turn started a business creating branded content for its own marketing partners. It is a remarkable case study not only in the brand building potential of audio, but in turning marketing into a profit center itself. by Steve SmithRead the whole story >
For most Americans, doctor's visits can be frightening from both a health and financial perspective. As Laso CEO Tim Kaufeldt tells Brand Insider this ... by Steve SmithRead the whole story >
Walgreens played a critical role in vaccinating America during the Covid-19 crisis, and so, suddenly, pharmacy "customers" also became "patients." And many of those ... by Steve SmithRead the whole story >
MediaPost's Brand Insider Summit Retail will feature incredible content, roundtables and 1:1 interactions plus live networking in beautiful Lake Tahoe, CA on August 21-24. This event will be a special opportunity for Retail brand leaders to interact and discuss a path forward during these times. It's an event you will not want to miss. Lock in your pass today! Click for more
Is "clean" the new sexy? If you are a mom or dad put off by the treacherous-sounding "Inactive ingredients" in your kid's Acetaminophen or ... by Steve SmithRead the whole story >
Most pharma and healthcare marketing is anodyne or laughable...usually both. Bayer's Global CMO Patricia Corsi is on a crusade to make ad creative live ... by Steve SmithRead the whole story >
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