El Pollo Loco has a 45 year legacy of serving authentic Mexican fare principally to a Southwest clientele who knows the difference. So as the company looks to expand beyond not only core Hispanic loyalists but into younger demos, it finds itself balancing familiarity with novelty. At last month's MediaPost QSR Brand Insider Summit, CEO Bernard Acoca outlined the ways in which the company digitized quickly during this past Pandemic year. And in the process, this legacy brand found some unlikely digital paths to new customers - like a fast following on TikTok. Acoca was interviewed at the Summit by MediaPost's own Lisa Singer. by Steve Smith Read the whole story >
Adversity is the mother of innovation, especially if you have been a marketer in the QSR industry this past year. But as consumers flow ... by Steve Smith Read the whole story >
Few brands were better positioned for growth during this year of lockdowns than Peloton. The home exercise brand has reported triple digit sales gains. by Steve Smith Read the whole story >
Automotive marketers are in the middle of a digital media revolution. Your customers' expectations and preferences have changed due to the pandemic, and privacy regulations are changing the online experience. Join marketing industry experts on July 19th at 1pm ET for a webinar to discuss how to balance customer expectations with the marketing technology changes on the horizon. Click for more
Chipotle was already ahead of many marketing curves that both the pandemic and social unrest accelerated in the last year. App ordering: check. Esports: ... by Steve Smith Read the whole story >
Who's Jenny? Well, she isn't Rite-Aid's traditional target consumer - that retiree who hangs around the prescription counter every other day. Director of Digital ... by Steve Smith Read the whole story >
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