Is "clean" the new sexy? If you are a mom or dad put off by the treacherous-sounding "Inactive ingredients" in your kid's Acetaminophen or OTC allergy elixir, then you are the kind of "better-seeker" Genexa's co-founder David Johnson wants to talk with. Hell, he even puts his phone number on every OTC med he sells across tens of thousands of retail outlets. by Steve Smith Read the whole story >
Most pharma and healthcare marketing is anodyne or laughable...usually both. Bayer's Global CMO Patricia Corsi is on a crusade to make ad creative live ... by Steve Smith Read the whole story >
Gaming is as huge as it has been hard for marketers to crack. Advertising traditionally is all about interruption and distraction, but players engage ... by Steve Smith Read the whole story >
MediaPost's Brand Insider Summit Retail will feature incredible content, roundtables and 1:1 interactions plus live networking in beautiful Lake Tahoe, CA on August 21-24. This event will be a special opportunity for Retail brand leaders to interact and discuss a path forward during these times. It's an event you will not want to miss. Lock in your pass today! Click for more
There is an interesting lesson to Fazoli's campaign to bring customer data down closer to the main point of contact between brand and customer. ... by Steve Smith Read the whole story >
LEGOLAND Florida will be the first theme park resort destination to become a Certified Autism Center (CAC). Marketers and employers have only begun to ... by Steve Smith Read the whole story >
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