In the early days of the COVID lockdowns some restaurants and QSRs became makeshift grocery stores. They filled a gap for their customers when standard groceries ran low or just felt too dangerous to shoppers. But the self-descriptive brand Just Salad turned the idea into a new business to go alongside its 30+ store footprint in cities worldwide. This is but the first in a line of new business ideas CMO Andy Rooks and the management will be exploring in the next year. The impetus for all such innovation, Rooks says, is having genuine conversations with customers, not just harvesting data points. By virtualizing these conversations to accommodate the Covid crisis, this approach to research is bringing the Just Salad marketing team not only into people's homes but into their refrigerators. As he tells Brand Insider this week, the open-ended-qualitative approach to customer research pays off most when the researchers discover answers to questions they hadn't even thought to ask. by Steve Smith Read the whole story >
It has been a wild ride this year for skincare maker Urban Skin Rx and its founder/CEO Rachel Roff. The company was launched around ... by Steve Smith Read the whole story >
How many mattress brands can the world support? That is a perennial marketing question, usually aimed at the massive clutter of competing D2C brands ... by Steve Smith Read the whole story >
Every marketer wants to crack the code on younger demos and the ways that digital entitlement has shaped Millennials and Gens Y/Z. But not ... by Steve Smith Read the whole story >
While the COVID crisis ravaged the dining and restaurant sector, it was a very different story for many QSR brands within that segment. by Steve Smith Read the whole story >
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