A lot of brands use Super Bowl advertising to launch a new brand or campaign push. In the case of Ferrara's Nerds Gummy Clusters, however, a Super Bowl ad this year culminated a remarkable business growth story that started several years ago at the grass roots of candy fandom. by Steve Smith Read the whole story >
The Pure Leaf iced tea brand wants to make a believer of me and you. A believer that a zero sugar version of Pure ... by Steve Smith Read the whole story >
It's not just about getting missing buttons replaced and taking that pet hair-infested suit jacket out for a refresh. ZIPS Cleaners is a national ... by Steve Smith Read the whole story >
At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more
When Dave's Hot Chicken outlets open in a new city, it feels more like a blockbuster movie premiere or iPhone launch days, circa 2013. ... by Steve Smith Read the whole story >
New digital features are useless to your brand unless patients are actually using them. On MediaPost's recent Brand Insider Summit: Pharma & Health, Rite ... by Steve Smith Read the whole story >
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