Few brands were better positioned for growth during this year of lockdowns than Peloton. The home exercise brand has reported triple digit sales gains in the last year. And so when I interviewed Senior Director of Global Product Marketing, Ryan Dillon-Curran, at MediaPost's D2C Brand Insider Summit earlier this month, the topic was growth - how do blockbuster D2C brands manage runaway success? The company redefined home exercise but has also widened its footprint as a media platform with musical artists and a social influencer network of beloved coaches. by Steve SmithRead the whole story >
Chipotle was already ahead of many marketing curves that both the pandemic and social unrest accelerated in the last year. App ordering: check. Esports: ... by Steve SmithRead the whole story >
Who's Jenny? Well, she isn't Rite-Aid's traditional target consumer - that retiree who hangs around the prescription counter every other day. Director of Digital ... by Steve SmithRead the whole story >
Last year, many media executives found themselves under increased pressure to adapt to changes in advertiser spend or suffer significant losses in revenue. Yet, nearly all (94 percent) publishers bounced back from revenue challenges by the end of 2020. Join Boostr on 6/8 at 1pm ET as they discuss what strategies were used, which ones publishers should double-down on, and what industry executives plan to focus on in the next six months. Register today!
It's amazing how innovative a nascent brand gets when it doesn't have the luxury of spending other people's money. Bootstrapped since 2014, the JiMMY! ... by Steve SmithRead the whole story >
Email is 50 years old this year. Its resilience is so familiar that we don't even bother joking about the many "Email is Dead" ... by Steve SmithRead the whole story >
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